I think I was a few weeks ahead of some in calling the referendum campaign the triumph of post-truth politics that was just as much a fault of David Cameron as the referendum itself was. Jonathan Swift was much further ahead of the post-truth politics game, as in most things: “the greatest liar hath his believers,” he said,”and it often happens that if a lie be believed only for an hour, it hath done its work [ …] Falsehood flies, and truth comes limping after it.”
It’s no longer the case that the truth will eventually get its boots on and catch up. For a time it just seemed that the truth needed to up its game, get a pair of slip-ons, get a better narrative, frame the debate: the truth now is on a continuing 24-hour cycle of being shouted down and tripped up. There is only one truth, it’s sometimes complicated or nuanced, there are many more lies — as many as you have space for in the media and on the internet.
And you might think that there are a lot of column inches to fill in the newsagents, but that’s just peanuts to the internet.